Strength
Barbell fundamentals built the right way — progressive loading, real coaching cues, and numbers that actually move.
Dallas, Texas · Performance Training Facility
EARN YOUR STRENGTH.
No fads. No big-box chaos. Real programming, real coaching, and a floor built for people who train like it matters.
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Members Trained
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Classes Per Week
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Years in Dallas
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Certified Coaches
Weekly Lineup
THE SCHEDULE
Six days a week. No filler classes — every session on this floor is programmed by a coach, not an app.
How We Build Athletes
TRAIN WITH PURPOSE
Four pillars. Every class, every block, every coaching cue ties back to one of them.
Conditioning
Engine work that carries into real life. HYROX-style circuits, sled pushes, and threshold training that doesn't waste your hour.
Recovery
Mobility, breathwork, and guided cooldowns. The sessions that keep you training next month instead of nursing an injury.
Performance Coaching
1-on-1 programming for competitive athletes — powerlifting meets, HYROX races, and off-season strength blocks.
Your Coaching Staff
TRAINED BY PROS
Every coach on this floor is certified, specialized, and actually watching your form.
Marisol Reyes
Head Coach · CSCS, USAW Level 2
Nine years coaching competitive lifters. Marisol runs our Olympic Lifting and Strength Foundations tracks and does not let a bad rep slide.
Devon Ashby
Performance Coach · NASM-CPT, HYROX Certified
Former collegiate sprinter turned conditioning specialist. Devon builds the engine-work programming behind HYROX Conditioning.
Tyrell Banks
Strength Coach · CSCS, FRC Mobility Specialist
Runs Performance Recovery and our late-stage rehab-to-strength pipeline. Tyrell's clients come back from injury stronger than before.
Where You'll Train
THE FACILITY
18,000 square feet. Competition platforms, turf sled lanes, and equipment that doesn't have a six-month wait list.
In Their Words
REAL RESULTS
These are member accounts of their own progress, not clinical claims — your results will depend on you.
“Added 40lbs to my deadlift in 12 weeks. I'd plateaued for two years at my old gym — turns out I just needed someone watching my bar path.”
“I dropped my HYROX time by 9 minutes this season. Devon's conditioning blocks are brutal in the best way.”
“Came back from a torn labrum and hit a new back squat PR eight months later. Tyrell rebuilt me from the ground up.”
“First gym where the coaches know my name and my squat max. Down 22lbs and stronger than I've ever been at 41.”
“Hit my first strict pull-up at 34 after months of scaled work in Strength Foundations. Small wins, real coaching.”
Join The Floor
MEMBERSHIP
No long-term contracts. Cancel anytime. Every tier starts with a free trial week.
Foundation
$99/mo
Full gym access for self-directed training.
- Unlimited open gym access
- 2 group classes per week
- Locker room & shower access
- FORGE app programming library
Performance
$169/mo
Unlimited classes plus real coaching support.
- Unlimited group classes
- Unlimited open gym access
- Monthly progress check-in with a coach
- Priority class booking
- Recovery lounge access
Elite
$279/mo
For athletes who want dedicated 1-on-1 coaching.
- Everything in Performance
- 2 private coaching sessions per month
- Custom programming block
- Competition-day support (HYROX & meets)
- Guest passes for training partners
STOP WAITING. START FORGING.
Your first week is free. No contract, no pressure — just walk in and train.