Marcel Films
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Technology stack & resources

The tools we actually run your account on

No black boxes. Here's what powers your ads, your site, your tracking, and your follow-up — the same platforms you'd have direct access to.

Advertising

Where your ad spend runs

Google Ads

Search, Local Services & Performance Max

Meta Ads Manager

Facebook & Instagram

Microsoft Advertising

Bing search, where it matters

Google Merchant Center

Product listings for local retail

Tracking & analytics

How we know what's actually working

Google Analytics 4

Site & funnel tracking

Google Tag Manager

Conversion & event tracking

CallRail

Call tracking — critical for local businesses

Looker Studio

Plain-language reporting dashboards

SEO, GEO & AEO

How you get found in search and AI answers

Google Business Profile

Local search & Maps

Google Search Console

Indexing & search performance

Schema Markup

Structured data for AI & answer engines

Screaming Frog

Technical SEO audits

Automation & CRM

What follows up after someone clicks

HubSpot

CRM & lead pipelines

Zapier / Make

Connecting your tools automatically

Twilio

SMS & automated follow-up

Google Business Messages

Direct messaging from your profile

Design & content

What builds the creative

Figma

Web & ad design

Adobe Creative Cloud

Photo & video production

Canva

Fast social & profile graphics

WordPress

Content-managed websites

Want this stack running on your accounts?

Book a free consultation and we'll show you exactly what we'd set up first.