Marketing advice for small and local businesses
No generic agency fluff — practical breakdowns of what actually moves the needle for businesses that depend on ads and local search.
Everyone is posting video now. Is it still worth it for a local business?
Nearly every business uses video, but fewer say it pays off. Here's what the data shows and how to make video work for you.
Read postWhen customers ask AI who to call, does your business come up?
Four in ten people searching for local businesses now use AI tools. Here's what the data says and what to fix first.
Read postWhat does a lead from Facebook and Instagram ads actually cost a local business?
The average lead costs about $27, but home service and beauty businesses pay much more. Here's how to work out what a customer costs you.
Read postNearly half the calls to your business never reach a person. Here's what that's costing you.
Only about half of calls to home service businesses reach a live person, and most callers won't wait for a call back. Here's how to make sure every call gets answered.
Read postPart of your ad budget is probably wasted. Here's how to find out which part.
Most advertisers admit a chunk of their budget does nothing. Here's how a local business can see which ads actually turn into paying customers.
Read post31% of customers won't even call you if your rating isn't 4.5 stars
The bar for "good enough" reviews moved up fast in 2026. Here's what it means for your phone ringing, and how to clear it.
Read postYour website gets traffic. So why isn't the phone ringing?
The real reasons local business websites leak leads, and what actually fixes it.
Read postOne connected system — not eight separate tools
Why running your ads, SEO, website, and profile as separate line items quietly costs you more than it saves.
Read postLocal SEO, AEO & GEO: a plain-language guide for small businesses
Search isn't just Google anymore. Here's how to show up in classic search, AI answers, and everything in between.
Read postHow much should a local business actually spend on Google Ads?
A realistic way to think about ad budget, without the generic "10% of revenue" advice that ignores your market.
Read post7 Google Business Profile mistakes costing you local customers
The small, fixable mistakes that quietly push local businesses out of the map pack.
Read postSpeed to lead: why the first call back usually wins the job
The data on response time and conversion rate — and how automation closes the gap.
Read postSchema markup 101: why structured data matters
A plain-language explanation of structured data, and why it matters for local SEO and getting recommended by AI tools.
Read postSmall business marketing FAQs
Direct answers to the questions we hear most from small and local business owners — no fluff.
Read postWant this run for you instead of just written about?
Book a free consultation and we'll show you what it looks like for your business.